Data shows that ad-supported video-on-demand services were more likely to offer their viewers fresher content than SVoD services, with Roku having turned over 20.4 percent of its catalog between July and August 2020, and Pluto TV refreshing 15.9 percent. Meanwhile, SVoD leader Netflix turned over just 2.4 percent of its content catalog in the same time period. Whilst AVoD has yet to make the same impact as SVoD, keeping content updated and offering viewers something new to watch is likely to appeal to users, as quality content is a top priority among video streaming lovers.
Catalog refresh rate among ad-supported video-on-demand (AVoD) vs. subscription video-on-demand (SVoD) services in the United States from July to August 2020
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Ampere Analysis. (September 23, 2020). Catalog refresh rate among ad-supported video-on-demand (AVoD) vs. subscription video-on-demand (SVoD) services in the United States from July to August 2020 [Graph]. In Statista. Retrieved January 09, 2025, from https://www.statista.com/statistics/1195524/avod-vs-svod-catalog-turnover/
Ampere Analysis. "Catalog refresh rate among ad-supported video-on-demand (AVoD) vs. subscription video-on-demand (SVoD) services in the United States from July to August 2020." Chart. September 23, 2020. Statista. Accessed January 09, 2025. https://www.statista.com/statistics/1195524/avod-vs-svod-catalog-turnover/
Ampere Analysis. (2020). Catalog refresh rate among ad-supported video-on-demand (AVoD) vs. subscription video-on-demand (SVoD) services in the United States from July to August 2020. Statista. Statista Inc.. Accessed: January 09, 2025. https://www.statista.com/statistics/1195524/avod-vs-svod-catalog-turnover/
Ampere Analysis. "Catalog Refresh Rate among Ad-supported Video-on-demand (Avod) Vs. Subscription Video-on-demand (Svod) Services in The United States from July to August 2020." Statista, Statista Inc., 23 Sep 2020, https://www.statista.com/statistics/1195524/avod-vs-svod-catalog-turnover/
Ampere Analysis, Catalog refresh rate among ad-supported video-on-demand (AVoD) vs. subscription video-on-demand (SVoD) services in the United States from July to August 2020 Statista, https://www.statista.com/statistics/1195524/avod-vs-svod-catalog-turnover/ (last visited January 09, 2025)
Catalog refresh rate among ad-supported video-on-demand (AVoD) vs. subscription video-on-demand (SVoD) services in the United States from July to August 2020 [Graph], Ampere Analysis, September 23, 2020. [Online]. Available: https://www.statista.com/statistics/1195524/avod-vs-svod-catalog-turnover/
