Paid impressions according to platform for online ads in France Q1 2021

Published by
Stacy Jo Dixon,
Jan 28, 2022
In terms of paid impressions for France during the first quarter of 2021, the vast majority of them were achieved through mobile applications, which equaled to 93 percent of all online paid impressions. Paid impressions or "pay-per-impression" (PPI) is a compensation method that pays based on the number of impressions, or views, that an ad receives. Desktop paid impressions reached less than six percent.

Paid impressions by platform for online advertisement in France during the first quarter of 2021

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Release date

April 2021

Region

France

Survey time period

Q1 2021

Special properties

France Ad Accounts Benchmark (Facebook and Instagram aggregated)

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Statistics on " Mobile app usage in France "

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Other statistics that may interest you Mobile app usage in France

Overview

6

Downloads and revenues

6

Reach and usage

6

Mobile social media

5

Messaging apps

5

Popular app categories

8

Further related statistics

1

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Statistics

Topics

Mobile app usage in FranceMobile app usageMobile messenger and communication appsMobile social media worldwideOnline and mobile banking in France
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