According to a survey conducted in Mexico following the celebration of El Buen Fin, more than half (54 percent) of participants said they had felt very safe when acquiring products and services online during the shopping event, while on the contrary about 3 percent said they felt little or not at all safe during their purchases.
To avoid agglomerations and prevent further spread of COVID-19, the 2020 version of the event had an exceptional duration of 12 days, going from the 9th to the 20th of November.
Perceived level of security when purchasing online during El Buen Fin in Mexico in 2020
This question was phrased by the source as follows: "How safe did you feel when buying online during El Buen Fin 2020?" ("¿Qué tan seguro(a) te sentiste al comprar por Internet durante El Buen Fin 2020?").
El Buen Fin refers to an annual shopping event in Mexico that takes place in November during the weekend prior to the Mexican Revolution holiday. In order to avoid agglomerations and prevent further infections of COVID-19, the 2020 version of the event was held for a longer period, from between the 9th and the 20th of November.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Asociación Mexicana de Venta Online. (December 8, 2020). Perceived level of security when purchasing online during El Buen Fin in Mexico in 2020 [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1195418/perceived-security-level-online-purchases-el-buen-fin-mexico/
Asociación Mexicana de Venta Online. "Perceived level of security when purchasing online during El Buen Fin in Mexico in 2020." Chart. December 8, 2020. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1195418/perceived-security-level-online-purchases-el-buen-fin-mexico/
Asociación Mexicana de Venta Online. (2020). Perceived level of security when purchasing online during El Buen Fin in Mexico in 2020. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1195418/perceived-security-level-online-purchases-el-buen-fin-mexico/
Asociación Mexicana de Venta Online. "Perceived Level of Security When Purchasing Online during El Buen Fin in Mexico in 2020." Statista, Statista Inc., 8 Dec 2020, https://www.statista.com/statistics/1195418/perceived-security-level-online-purchases-el-buen-fin-mexico/
Asociación Mexicana de Venta Online, Perceived level of security when purchasing online during El Buen Fin in Mexico in 2020 Statista, https://www.statista.com/statistics/1195418/perceived-security-level-online-purchases-el-buen-fin-mexico/ (last visited November 23, 2024)
Perceived level of security when purchasing online during El Buen Fin in Mexico in 2020 [Graph], Asociación Mexicana de Venta Online, December 8, 2020. [Online]. Available: https://www.statista.com/statistics/1195418/perceived-security-level-online-purchases-el-buen-fin-mexico/
