According to a survey conducted in Mexico following the celebration of El Buen Fin, more than half (54 percent) of participants said they had felt very safe when acquiring products and services online during the shopping event, while on the contrary about 3 percent said they felt little or not at all safe during their purchases.
To avoid agglomerations and prevent further spread of COVID-19, the 2020 version of the event had an exceptional duration of 12 days, going from the 9th to the 20th of November.
Perceived level of security when purchasing online during El Buen Fin in Mexico in 2020
This question was phrased by the source as follows: "How safe did you feel when buying online during El Buen Fin 2020?" ("¿Qué tan seguro(a) te sentiste al comprar por Internet durante El Buen Fin 2020?").
El Buen Fin refers to an annual shopping event in Mexico that takes place in November during the weekend prior to the Mexican Revolution holiday. In order to avoid agglomerations and prevent further infections of COVID-19, the 2020 version of the event was held for a longer period, from between the 9th and the 20th of November.
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Asociación Mexicana de Venta Online. (December 8, 2020). Perceived level of security when purchasing online during El Buen Fin in Mexico in 2020 [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/1195418/perceived-security-level-online-purchases-el-buen-fin-mexico/
Asociación Mexicana de Venta Online. "Perceived level of security when purchasing online during El Buen Fin in Mexico in 2020." Chart. December 8, 2020. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/1195418/perceived-security-level-online-purchases-el-buen-fin-mexico/
Asociación Mexicana de Venta Online. (2020). Perceived level of security when purchasing online during El Buen Fin in Mexico in 2020. Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/1195418/perceived-security-level-online-purchases-el-buen-fin-mexico/
Asociación Mexicana de Venta Online. "Perceived Level of Security When Purchasing Online during El Buen Fin in Mexico in 2020." Statista, Statista Inc., 8 Dec 2020, https://www.statista.com/statistics/1195418/perceived-security-level-online-purchases-el-buen-fin-mexico/
Asociación Mexicana de Venta Online, Perceived level of security when purchasing online during El Buen Fin in Mexico in 2020 Statista, https://www.statista.com/statistics/1195418/perceived-security-level-online-purchases-el-buen-fin-mexico/ (last visited December 26, 2024)
Perceived level of security when purchasing online during El Buen Fin in Mexico in 2020 [Graph], Asociación Mexicana de Venta Online, December 8, 2020. [Online]. Available: https://www.statista.com/statistics/1195418/perceived-security-level-online-purchases-el-buen-fin-mexico/
