Compared to before COVID-19, sales achieved through online channels increased among small and medium business-to-business companies. According to a study, in the UK, small and medium businesses (SMB) selling products and services to other companies generated 19 percent of their revenue through e-commerce before the coronavirus, while the share rose to 25 percent during the pandemic. Nevertheless, in the United States, the e-commerce share of revenue reported by small- and middle-sized firms was significantly lower than the average values shown by all the surveyed B2B sellers.
Share of e-commerce revenue of small and medium B2B companies before and during the pandemic in 2020, by country
Characteristic
Before COVID-19
During COVID-19
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companies with annual revenue less than 100 million U.S. dollars
Supplementary notes
The question was phrased by the source as follows: "Q: Approximately what percentage of your company’s revenue before COVID-19 was driven by…/during COVID-19 is now driven by…?"
Brazil (n=400); China (n=408); France (n=200); Germany (n=401); India (n=400); Italy(n=401); Japan (n=200); South Korea (n=200); Spain (n=200); UK (n=206); U.S. (n=602); * Date of survey differs from country to country.
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McKinsey & Company. (October 14, 2020). Share of e-commerce revenue of small and medium B2B companies before and during the pandemic in 2020, by country [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1195367/e-commerce-revenue-of-small-and-medium-b2b-companies-by-country/
McKinsey & Company. "Share of e-commerce revenue of small and medium B2B companies before and during the pandemic in 2020, by country." Chart. October 14, 2020. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1195367/e-commerce-revenue-of-small-and-medium-b2b-companies-by-country/
McKinsey & Company. (2020). Share of e-commerce revenue of small and medium B2B companies before and during the pandemic in 2020, by country. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1195367/e-commerce-revenue-of-small-and-medium-b2b-companies-by-country/
McKinsey & Company. "Share of E-commerce Revenue of Small and Medium B2b Companies before and during The Pandemic in 2020, by Country." Statista, Statista Inc., 14 Oct 2020, https://www.statista.com/statistics/1195367/e-commerce-revenue-of-small-and-medium-b2b-companies-by-country/
McKinsey & Company, Share of e-commerce revenue of small and medium B2B companies before and during the pandemic in 2020, by country Statista, https://www.statista.com/statistics/1195367/e-commerce-revenue-of-small-and-medium-b2b-companies-by-country/ (last visited August 24, 2024)
Share of e-commerce revenue of small and medium B2B companies before and during the pandemic in 2020, by country [Graph], McKinsey & Company, October 14, 2020. [Online]. Available: https://www.statista.com/statistics/1195367/e-commerce-revenue-of-small-and-medium-b2b-companies-by-country/