The revenue of the Russian online dating service Mamba reached approximately 853 billion Russian rubles in 2022, up 15.6 percent from the previous year. Mamba was one of the most downloaded dating app in Russia, having been installed three million times in 2022.
Key facts about Mamba
Mamba, headquartered in Moscow, started operating in 2003. It is owned by an investment holding Finam, an internet company VK, and Cyprus-based Haslop Company Limited. The platform is available as a desktop website and a mobile app. It uses a freemium monetization model, meaning that its basic version is available for free, and additional features can be used by paying subscribers. As of February 2022, the company reported its share of paying users at seven percent. The in-app revenue of Mamba exceeded 814 thousand U.S. dollars in Russia in 2022, ranking fourth in the dating app category.
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RBC.ru. (October 2, 2023). Revenue of Mamba in Russia from 2016 to 2022 (in million Russian rubles) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1195281/mamba-revenue-russia/
RBC.ru. "Revenue of Mamba in Russia from 2016 to 2022 (in million Russian rubles)." Chart. October 2, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1195281/mamba-revenue-russia/
RBC.ru. (2023). Revenue of Mamba in Russia from 2016 to 2022 (in million Russian rubles). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1195281/mamba-revenue-russia/
RBC.ru. "Revenue of Mamba in Russia from 2016 to 2022 (in Million Russian Rubles)." Statista, Statista Inc., 2 Oct 2023, https://www.statista.com/statistics/1195281/mamba-revenue-russia/
RBC.ru, Revenue of Mamba in Russia from 2016 to 2022 (in million Russian rubles) Statista, https://www.statista.com/statistics/1195281/mamba-revenue-russia/ (last visited July 22, 2024)
Revenue of Mamba in Russia from 2016 to 2022 (in million Russian rubles) [Graph], RBC.ru, October 2, 2023. [Online]. Available: https://www.statista.com/statistics/1195281/mamba-revenue-russia/