The revenue of the Russian online dating service Mamba reached approximately 1.6 billion Russian rubles in 2023, having almost doubled from the previous year. Mamba was one of the most downloaded dating app in Russia, having been installed 2.6 million times in 2023.
Key facts about Mamba
Mamba, headquartered in Moscow, started operating in 2003. It is owned by an investment holding Finam, an internet company VK, and Cyprus-based Haslop Company Limited. The platform is available as a desktop website and a mobile app. It uses a freemium monetization model, meaning that its basic version is available for free, and additional features can be used by paying subscribers. As of February 2022, the company reported its share of paying users at seven percent. The in-app revenue of Mamba was close to 1.9 million U.S. dollars in Russia in 2023, ranking third in the dating app category.
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RBC.ru. (August 10, 2024). Revenue of Mamba in Russia from 2016 to 2023 (in billion Russian rubles) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1195281/mamba-revenue-russia/
RBC.ru. "Revenue of Mamba in Russia from 2016 to 2023 (in billion Russian rubles)." Chart. August 10, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1195281/mamba-revenue-russia/
RBC.ru. (2024). Revenue of Mamba in Russia from 2016 to 2023 (in billion Russian rubles). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1195281/mamba-revenue-russia/
RBC.ru. "Revenue of Mamba in Russia from 2016 to 2023 (in Billion Russian Rubles)." Statista, Statista Inc., 10 Aug 2024, https://www.statista.com/statistics/1195281/mamba-revenue-russia/
RBC.ru, Revenue of Mamba in Russia from 2016 to 2023 (in billion Russian rubles) Statista, https://www.statista.com/statistics/1195281/mamba-revenue-russia/ (last visited November 21, 2024)
Revenue of Mamba in Russia from 2016 to 2023 (in billion Russian rubles) [Graph], RBC.ru, August 10, 2024. [Online]. Available: https://www.statista.com/statistics/1195281/mamba-revenue-russia/