Share of Black Friday spend in the U.S. 2018-2021

Share of total offline and online expenditure in the United States during Black Friday from 2018 to 2021

CharacteristicTotal brick and mortar spendTotal online spend
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Statistic: Share of total offline and online expenditure in the United States during Black Friday from 2018 to 2021
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Release date

November 2021

Region

United States

Survey time period

November 26, 2021

Special properties

Numerator TruView early read data

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Market overview

5

Sales

5

Prices and expenditure

6

Purchasing behavior

8

Consumer preferences

8

Channels and retailers

6

Online behavior

7

Further related statistics

17

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