Share of French Black Friday e-shoppers purchasing from a single website 2017-2020
Black Friday promotions can be found in the online as well as in the offline world, to the benefit of French consumers. Even though the offers and promotions can be found in a variety of shops, especially online, the source has assessed that the majority of French shoppers preferred carrying out their shopping on one platform only (72 percent). Since 2017 that preference remained quite stable with a slight drop in 2019 and 2020.
