The announcement of containment in 2020 has already launched the battle of Back Friday purchases earlier than previous editions in France. During the Black Friday in December 2020, 22 percent of shoppers had already bought an item during the Black Friday event in 2019. Furthermore, about 20 percent of people that had made a purchase in 2018, re-purchased for the same event in 2019. Thus, the share of habitual shoppers has increased over the years.
Share of French consumers having shopped online during Black Friday from 2018 until 2020
Characteristic
Share of reccurent online shoppers during Black Friday
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Foxintelligence. (December 14, 2020). Share of French consumers having shopped online during Black Friday from 2018 until 2020 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1195153/habitual-online-shoppers-black-friday-france/
Foxintelligence. "Share of French consumers having shopped online during Black Friday from 2018 until 2020." Chart. December 14, 2020. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1195153/habitual-online-shoppers-black-friday-france/
Foxintelligence. (2020). Share of French consumers having shopped online during Black Friday from 2018 until 2020. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1195153/habitual-online-shoppers-black-friday-france/
Foxintelligence. "Share of French Consumers Having Shopped Online during Black Friday from 2018 until 2020." Statista, Statista Inc., 14 Dec 2020, https://www.statista.com/statistics/1195153/habitual-online-shoppers-black-friday-france/
Foxintelligence, Share of French consumers having shopped online during Black Friday from 2018 until 2020 Statista, https://www.statista.com/statistics/1195153/habitual-online-shoppers-black-friday-france/ (last visited September 01, 2024)
Share of French consumers having shopped online during Black Friday from 2018 until 2020 [Graph], Foxintelligence, December 14, 2020. [Online]. Available: https://www.statista.com/statistics/1195153/habitual-online-shoppers-black-friday-france/