French online shoppers during Black Friday 2018 who shopped again in 2019-2020

Published by Statista Research Department, Nov 29, 2023
The announcement of containment in 2020 has already launched the battle of Back Friday purchases earlier than previous editions in France. During the Black Friday in December 2020, 22 percent of shoppers had already bought an item during the Black Friday event in 2019. Furthermore, about 20 percent of people that had made a purchase in 2018, re-purchased for the same event in 2019. Thus, the share of habitual shoppers has increased over the years.

Share of French consumers having shopped online during Black Friday from 2018 until 2020

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Source

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Release date

December 2020

Region

France

Survey time period

November 23, 2018; November 29, 2019; December 4, 2020

Number of respondents

222,225 respondents

Special properties

Purchases made from 126 brands*

Supplementary notes

* The list of the 126 shops from which 222,225 panelists made purchases from can be found in the methodology of the source

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