Preferences for buying cosmetics in a brick-and-mortar store in Poland 2024

Published by
Adriana Sas,
Dec 6, 2024

In 2024, 63 percent of the surveyed Poles indicated that the possibility of seeing or touching goods is an essential factor in buying cosmetics in-store. Nearly half of the respondents stated that they prefer the option of purchasing and having the product immediately.

Why do you prefer to buy cosmetics, perfume or hygiene products in-store?

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Release date

December 2024

Region

Poland

Survey time period

August to September 2024

Number of respondents

2,504 respondents

Method of interview

Online survey

Supplementary notes

Date of access is date of release.

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