Gender distribution of football streaming users in China 2019

Published by
Yihan Ma,
Dec 20, 2024
A survey on online sports consumption in China revealed that about 75 percent of football streaming users were males, as of June 2019. Live sports streaming has become a massive market in China, which is currently led by PP Sports, Tencent Sports, and iQiyi Sports.

Gender distribution of football fans watching football matches online in China as of June 2019

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Source

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Release date

September 2019

Region

China

Survey time period

June 2019

Number of respondents

2,000 respondents

Special properties

only respondents who have followed football matches online for over four months prior to the survey period were included

Method of interview

Online survey

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