Penetration rate of paid music streaming mobile apps in Brazil 2019-2023

Published by
A. Guttmann,
Nov 9, 2024
As of November 2023, around 43 percent of smartphone owners surveyed in Brazil reported subscribing to a paid music streaming service. Three years earlier, in November 2021, the share stood at 37 percent. Over 80 percent of internet users aged between 10 and 34 years streamed music in Brazil in 2022.

Percentage of smartphone owners who subscribed to paid music streaming apps in Brazil from 2019 to 2023

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Release date

December 2023

Region

Brazil

Survey time period

2019 to 2023

Number of respondents

872*

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

* Number of respondents in November 2023
April 2022." n = 2,041
April 2019: n = 1,763
November 2019: n = 2,002
May 2020: n = 2,017
November 2020: n = 2,003
May 2021: n = 2,133
November 2021: n = 2,036

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Music industry and consumption in BrazilMusic industry in the U.S.Music streamingAdvertising in BrazilMedia in Brazil
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