Representatives of more than one third of surveyed companies in Russia named the coronavirus (COVID-19) pandemic as the main driver for increasing the budget for interactive advertising in 2020. A rich selection of target audiences was the second most popular reason for increasing the interactive ad budget.
What are the main reasons and drivers for increasing the share of interactive advertising in your brand's advertising budget?
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* The respondents represented 62 companies. By profile, 92 percent of surveyed companies were offline. Two thirds of respondents were engaged in FMCG, cars, medicines, electronics, etc. 18 percent were online and offline retailers, primarily food retailers, and 11 percent were various service providers, such as airlines and telecommunication companies.
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Data Insight (RU). (December 29, 2020). What are the main reasons and drivers for increasing the share of interactive advertising in your brand's advertising budget? [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1194972/interactive-ad-budget-growth-drivers-russia/
Data Insight (RU). "What are the main reasons and drivers for increasing the share of interactive advertising in your brand's advertising budget?." Chart. December 29, 2020. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1194972/interactive-ad-budget-growth-drivers-russia/
Data Insight (RU). (2020). What are the main reasons and drivers for increasing the share of interactive advertising in your brand's advertising budget?. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1194972/interactive-ad-budget-growth-drivers-russia/
Data Insight (RU). "What Are The Main Reasons and Drivers for Increasing The Share of Interactive Advertising in Your Brand's Advertising Budget?." Statista, Statista Inc., 29 Dec 2020, https://www.statista.com/statistics/1194972/interactive-ad-budget-growth-drivers-russia/
Data Insight (RU), What are the main reasons and drivers for increasing the share of interactive advertising in your brand's advertising budget? Statista, https://www.statista.com/statistics/1194972/interactive-ad-budget-growth-drivers-russia/ (last visited July 22, 2024)
What are the main reasons and drivers for increasing the share of interactive advertising in your brand's advertising budget? [Graph], Data Insight (RU), December 29, 2020. [Online]. Available: https://www.statista.com/statistics/1194972/interactive-ad-budget-growth-drivers-russia/
