Fresh food e-commerce penetration rate China 2013-2023

Published by
Xin Ou,
Jun 6, 2024

In 2023, the penetration rate of fresh food e-commerce in China reached about 12.5 percent, increasing by 21.59 percent compared to the previous year. Fresh food is one of the rapidly developing e-commerce sectors in China. The gross merchandise volume (GMV) of China's fresh food e-commerce market has increased by over 21 times in the past decade.

Penetration rate of fresh food e-commerce in China from 2013 to 2023

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Release date

April 2024

Region

China

Survey time period

2013 to 2023

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