In 27 percent of enterprises, the budget for interactive advertising in Russia was forecast to decrease in the second half of 2020. To compare, 24 percent of companies predicted cuts of spending on offline advertising.
How will your brand's advertising budget change in the 2nd half of 2020?
* The respondents represented 62 companies. By profile, 92 percent of surveyed companies were offline. Two thirds of respondents were engaged in FMCG, cars, medicines, electronics, etc., 18 percent were online and offline retailers, primarily food retailers, and 11 percent were various service providers, such as airlines and telecommunication companies.
Figures were forecast.
The figures are in Russian ruble terms; compared to the previous year. They might not sum up to 100 due to rounding.
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Data Insight (RU). (December 29, 2020). How will your brand's advertising budget change in the 2nd half of 2020? [Graph]. In Statista. Retrieved January 03, 2025, from https://www.statista.com/statistics/1194955/ad-budget-change-by-type-russia/
Data Insight (RU). "How will your brand's advertising budget change in the 2nd half of 2020?." Chart. December 29, 2020. Statista. Accessed January 03, 2025. https://www.statista.com/statistics/1194955/ad-budget-change-by-type-russia/
Data Insight (RU). (2020). How will your brand's advertising budget change in the 2nd half of 2020?. Statista. Statista Inc.. Accessed: January 03, 2025. https://www.statista.com/statistics/1194955/ad-budget-change-by-type-russia/
Data Insight (RU). "How Will Your Brand's Advertising Budget Change in The 2nd Half of 2020?." Statista, Statista Inc., 29 Dec 2020, https://www.statista.com/statistics/1194955/ad-budget-change-by-type-russia/
Data Insight (RU), How will your brand's advertising budget change in the 2nd half of 2020? Statista, https://www.statista.com/statistics/1194955/ad-budget-change-by-type-russia/ (last visited January 03, 2025)
How will your brand's advertising budget change in the 2nd half of 2020? [Graph], Data Insight (RU), December 29, 2020. [Online]. Available: https://www.statista.com/statistics/1194955/ad-budget-change-by-type-russia/
