Main expectations of consumers towards brands in France for 2021
In 2021, people in France seem to expect from brands a discourse resolutely oriented towards the local and the protection of the planet. Indeed, when they were questioned at the end of 2020, a little less than half of the respondents wanted brands to focus more on Made-in-France products and French producers, and about a third of them wanted them to take action to protect the environment. The ability to offer affordable prices in 2021 also seemed to be an unavoidable issue (25 percent of mentions).
