In 2021, people in France seem to expect from brands a discourse resolutely oriented towards the local and the protection of the planet. Indeed, when they were questioned at the end of 2020, a little less than half of the respondents wanted brands to focus more on Made-in-France products and French producers, and about a third of them wanted them to take action to protect the environment. The ability to offer affordable prices in 2021 also seemed to be an unavoidable issue (25 percent of mentions).
What do you expect from brands in 2021 to help and support the French?
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OpinionWay. (December 18, 2020). What do you expect from brands in 2021 to help and support the French? [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1194944/consumer-expectations-brands-france/
OpinionWay. "What do you expect from brands in 2021 to help and support the French?." Chart. December 18, 2020. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1194944/consumer-expectations-brands-france/
OpinionWay. (2020). What do you expect from brands in 2021 to help and support the French?. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1194944/consumer-expectations-brands-france/
OpinionWay. "What Do You Expect from Brands in 2021 to Help and Support The French?." Statista, Statista Inc., 18 Dec 2020, https://www.statista.com/statistics/1194944/consumer-expectations-brands-france/
OpinionWay, What do you expect from brands in 2021 to help and support the French? Statista, https://www.statista.com/statistics/1194944/consumer-expectations-brands-france/ (last visited August 25, 2024)
What do you expect from brands in 2021 to help and support the French? [Graph], OpinionWay, December 18, 2020. [Online]. Available: https://www.statista.com/statistics/1194944/consumer-expectations-brands-france/