In 2021, every tenth surveyed entertainment brand in Russia planned to increase its interactive advertising spending by more than 50 percent in comparison to the previous year. In the fast-moving consumer goods (FMCG) sector, over 40 percent of companies expected their digital ad budget to remain on the same level as in 2020.
How will your brand's interactive advertising budget change in 2021 compared to 2020?
Characteristic
Increase by over 50%
Increase by 21-50%
Increase by 11-20%
Increase by up to 10%
Stay the same
Decrease
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IAB Russia. (April 6, 2022). How will your brand's interactive advertising budget change in 2021 compared to 2020? [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1194936/online-ad-budget-growth-by-sector-russia/
IAB Russia. "How will your brand's interactive advertising budget change in 2021 compared to 2020?." Chart. April 6, 2022. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1194936/online-ad-budget-growth-by-sector-russia/
IAB Russia. (2022). How will your brand's interactive advertising budget change in 2021 compared to 2020?. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1194936/online-ad-budget-growth-by-sector-russia/
IAB Russia. "How Will Your Brand's Interactive Advertising Budget Change in 2021 Compared to 2020?." Statista, Statista Inc., 6 Apr 2022, https://www.statista.com/statistics/1194936/online-ad-budget-growth-by-sector-russia/
IAB Russia, How will your brand's interactive advertising budget change in 2021 compared to 2020? Statista, https://www.statista.com/statistics/1194936/online-ad-budget-growth-by-sector-russia/ (last visited August 25, 2024)
How will your brand's interactive advertising budget change in 2021 compared to 2020? [Graph], IAB Russia, April 6, 2022. [Online]. Available: https://www.statista.com/statistics/1194936/online-ad-budget-growth-by-sector-russia/