Reasons for not buying in Hot Sale in Mexico 2021

According to a survey, during Hot Sale Mexico 2021, 37 percent of non-shoppers said their main reasons for not buying online during this event was financial constraints. Throughout the year, the COVID-19 pandemic caused great impact on consumption in the Latin American country. The second main reason for not buying was that offers and promotions were not as attractive as expected from the mega sale event.

Main reasons for not shopping during Hot Sale in Mexico in 2021

Characteristic	Share of respondents
No money to buy on these dates	37%
Offers and promotions were not as attractive as expected	19%
No time to buy	17%
Prefer to wait for other types of promotions and offers	17%
Found out about the campaign too late	11%
Uncertainty about income	10%
No debit or credit card to make online purchases	9%
Not trust on Hot Sale promotions	8%
Fear to put card on the internet (fraud)	7%
Fear that the purchase will not be as expected	6%
Fear that the order will not arrive	5%
Do not have anyone to receive the order	4%
Fear that the purchase will arrive damaged	4%
Fear that the return process will be too complicated	3%
The store did not have enough inventory	2%
My payment method was rejected	2%
Lack of confidence in buying online	-

Loading statistic...

Download

Source

Show detailed source information?

Already a member?

Sources

Use Ask Statista Research Service

Release date

July 2021

More information

Region

Mexico

Survey time period

June 2021

Number of respondents

592 respondents

Age group

18-65 years

Special properties

Internet users who did not purchase online

Method of interview

Online survey

Supplementary notes

To the question: "What were the reasons why you did not purchase products and/or services during HOT SALE 2021?" ("¿Cuáles fueron las razones por las que no compraste productos y/o servicios durante HOT SALE 2021? ").

Hot Sale is an annual shopping event organized by the Mexican Association of Online Sales (AMVO by its acronym in Spanish) that offers promotions and discounts from different companies on the internet.

Citation formats