Hot Sale Mexico: reasons for not buying 2020

According to a survey, during Hot Sale Mexico 2020, approximately 72 percent of non-shoppers said their main reasons for not buying online during this event were financial constraints and economic uncertainty. Throughout the year, the COVID-19 pandemic caused great impact on consumption in the Latin American country.

Main reasons for not shopping online during Hot Sale in Mexico in 2020

Characteristic	Share of respondents
No money to buy on these dates	46%
Uncertainty about future income	26%
Offers and promotions were not as attractive as expected	24%
Lack of confidence in buying online	14%
Found out about the campaign too late	13%
Fear that the purchase will not be as expected	10%
Fear that the order will not arrive	10%
No debit or credit card to make online purchases	9%
Fear that the return process will be too complicated	7%
Fear that the purchase will arrive damaged	5%
Don't know anyone to receive the order	5%

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Release date

November 2020

More information

Region

Mexico

Survey time period

June 2020

Number of respondents

488 respondents

Age group

18-65 years

Special properties

among internet users who did not purchase online

Method of interview

Online survey

Supplementary notes

To the question: "Why did you not purchase products and/or services during Hot Sale 2020?" ("¿Cuáles fueron las razones por las que no compraste productos y/o servicios durante Hot Sale 2020? Base no").
Percentage points exceeding 100 percent are probably due to rounding.

Hot Sale is an annual shopping event organized by the Mexican Association of Online Sales (AMVO by its acronym in Spanish) that offers promotions and discounts from different companies on the internet. It is considered the most important e-commerce event in this country.

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