Number of sex shops in Japan 2015-2023
In 2023, there were 98 adult shops operating in the Japanese sex industry, down from 114 physical sex shops in the previous year.
While prostitution is officially illegal in Japan, the domestic adult entertainment industry took advantage of legal loopholes to work around this ban. Businesses falling under the category of adult entertainment include, among others, adult-only bathhouses, strip clubs, massage parlors, love hotels, call-girl services, as well as video- and phone-based services.