Online sales as share of the luxury market sales China 2015-2021

Published by
Yihan Ma,
Dec 20, 2024
In 2021, the share of online sales for the luxury market in China amounted to about 21 percent of the total sales, excluding duty-free shopping. With duty-free shopping taken into consideration, online sales made up 26 percent of the luxury market in China that year.

Share of online sales in the luxury market in China from 2015 to 2021

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Release date

January 2022

Region

China

Survey time period

2015 to 2021

Supplementary notes

* excluding duty-free shopping.

Figures for earlier years were taken from the previous reports.

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