Tmall's leading consumers for luxury products based on GMV in China 2020, by age

Share of gross merchandise value for luxury products generated by Tmall consumers in China from January to October 2020, by age group

CharacteristicShare of GMV
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Statistic: Share of gross merchandise value for luxury products generated by Tmall consumers in China from January to October 2020, by age group
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Release date

December 2020

Region

China

Survey time period

January to October 2020

Supplementary notes

Gen Z was defined as the generation born after 1995.
Millennials was defined as the generation born between 1980 and 1995.

Growth merchandise volume (GMV) indicates a total sales monetary-value for merchandise sold through a particular marketplace over a certain time frame.

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