The presence of private label products in European supermarkets differs from country to country. Data from 2020 showed that private label consumer goods made up almost half of the supermarkets' sales volume in Switzerland, Spain, and the UK. The lowest percentage was reported in Italy, where the retailer brands reached 22.3 percent of volume of products sold in supermarkets.
Private label share of supermarkets' sales volume in Europe in 2020, by country
Characteristic
Private label share
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PLMA. (May 27, 2020). Private label share of supermarkets' sales volume in Europe in 2020, by country [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1194649/private-label-share-of-total-supermarkets-sales-volume-europe/
PLMA. "Private label share of supermarkets' sales volume in Europe in 2020, by country." Chart. May 27, 2020. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1194649/private-label-share-of-total-supermarkets-sales-volume-europe/
PLMA. (2020). Private label share of supermarkets' sales volume in Europe in 2020, by country. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1194649/private-label-share-of-total-supermarkets-sales-volume-europe/
PLMA. "Private Label Share of Supermarkets' Sales Volume in Europe in 2020, by Country." Statista, Statista Inc., 27 May 2020, https://www.statista.com/statistics/1194649/private-label-share-of-total-supermarkets-sales-volume-europe/
PLMA, Private label share of supermarkets' sales volume in Europe in 2020, by country Statista, https://www.statista.com/statistics/1194649/private-label-share-of-total-supermarkets-sales-volume-europe/ (last visited August 24, 2024)
Private label share of supermarkets' sales volume in Europe in 2020, by country [Graph], PLMA, May 27, 2020. [Online]. Available: https://www.statista.com/statistics/1194649/private-label-share-of-total-supermarkets-sales-volume-europe/