As personalized ads or shopping have become quite common in the day-to-day e-commerce business, the source has analyzed if and how many of the most popular e-commerce businesses in France personalized their packages. Thus, in France in 2020, 56 of the 100 businesses shipped orders in their own packages and 17 percent included a personalized note, card of flyer. However, the remaining 34 businesses did not personalize their parcels at all.
Online retailers customizing and/or personalizing parcels in France in 2020, by type of personalization
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* The source adds the following information: "Test orders were carried out at 100 of the 145 largest e-merchants in France (source: e-commerce Nation). 45 stores could not be included in the analysis due to their product line, commercial business model or an impossibility of delivery due to Covid-19.
Some, whose practices strayed too far from logistics services standard, have also been excluded in order not to distort the results of the study (sellers of bulky spare auto parts, for example).
The sellers of dematerialized products, in the absence of a delivery process were also excluded. In the case of Marketplaces, we only took into account the products sent directly by the Marketplace itself for more consistency and excluded those which did not take charge of any delivery.
In order to make orders as comparable as possible, we ordered low-value products, which were delivered by a carrier. However, we made sure to reach the
minimum order value to get free shipping when it was possible.
We have also had all orders delivered to the address of our Paris office. As a result, the delivery was successful in almost every case from the first attempt."
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ParcelLab. (October 27, 2020). Online retailers customizing and/or personalizing parcels in France in 2020, by type of personalization [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1194546/e-commerce-customized-personalized-parcels-france/
ParcelLab. "Online retailers customizing and/or personalizing parcels in France in 2020, by type of personalization." Chart. October 27, 2020. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1194546/e-commerce-customized-personalized-parcels-france/
ParcelLab. (2020). Online retailers customizing and/or personalizing parcels in France in 2020, by type of personalization. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1194546/e-commerce-customized-personalized-parcels-france/
ParcelLab. "Online Retailers Customizing And/or Personalizing Parcels in France in 2020, by Type of Personalization." Statista, Statista Inc., 27 Oct 2020, https://www.statista.com/statistics/1194546/e-commerce-customized-personalized-parcels-france/
ParcelLab, Online retailers customizing and/or personalizing parcels in France in 2020, by type of personalization Statista, https://www.statista.com/statistics/1194546/e-commerce-customized-personalized-parcels-france/ (last visited August 25, 2024)
Online retailers customizing and/or personalizing parcels in France in 2020, by type of personalization [Graph], ParcelLab, October 27, 2020. [Online]. Available: https://www.statista.com/statistics/1194546/e-commerce-customized-personalized-parcels-france/