Costa Rica: top-of-mind rum brands 2020

Published by P. Navarro Villa, Jul 25, 2023
During a survey carried out between June and July 2020 in Costa Rica, Centenario was the most present rum brand in the mind of consumers, chosen by 33 percent of respondents. Bacardi followed, with 16 percent of respondents choosing this spirits brand. Centenario is a Costa Rican rum produced by Centenario Internacional S.A.

Leading top-of-mind rum brands in Costa Rica as of July 2020

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Release date

August 2020

Region

Costa Rica

Survey time period

June and July, 2020

Number of respondents

302 respondents

Age group

18-60 years

Method of interview

Online survey

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