During a survey carried out between June and July 2020 in Honduras, 36 percent of respondents chose Flor de Caña as the their top-of-mind rum brand, followed by Bacardi rum with 14 percent. Bacardi was the second largest global rum brand in 2019, by sales volume. Flor de Caña and Rum Plata are both manufactured and distributed by Compañía Licorera de Nicaragua.
Leading top-of-mind rum brands in Honduras as of July 2020
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Estrategia & Negocios. (August 19, 2020). Leading top-of-mind rum brands in Honduras as of July 2020 [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1194001/top-of-mind-rum-brands-honduras/
Estrategia & Negocios. "Leading top-of-mind rum brands in Honduras as of July 2020." Chart. August 19, 2020. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1194001/top-of-mind-rum-brands-honduras/
Estrategia & Negocios. (2020). Leading top-of-mind rum brands in Honduras as of July 2020. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1194001/top-of-mind-rum-brands-honduras/
Estrategia & Negocios. "Leading Top-of-mind Rum Brands in Honduras as of July 2020." Statista, Statista Inc., 19 Aug 2020, https://www.statista.com/statistics/1194001/top-of-mind-rum-brands-honduras/
Estrategia & Negocios, Leading top-of-mind rum brands in Honduras as of July 2020 Statista, https://www.statista.com/statistics/1194001/top-of-mind-rum-brands-honduras/ (last visited December 19, 2024)
Leading top-of-mind rum brands in Honduras as of July 2020 [Graph], Estrategia & Negocios, August 19, 2020. [Online]. Available: https://www.statista.com/statistics/1194001/top-of-mind-rum-brands-honduras/