During a survey carried out between June and July 2020 in El Salvador, 32 percent of respondents chose Flor de Caña as the their top-of-mind rum brand, followed by Botran rum with 22 percent. Flor de Caña is a premium Nicaraguan rum brand produced by Compañía Licorera de Nicaragua. Rum Botran is a Guatemalan label distilled by Industrias Licoreras de Guatemala. During the same survey, Botran was the leading top-of-mind rum brand in Guatemala.
Leading top-of-mind rum brands in El Salvador as of July 2020
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Share of respondents
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Estrategia & Negocios. (August 19, 2020). Leading top-of-mind rum brands in El Salvador as of July 2020 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1193994/top-of-mind-rum-brands-el-salvador/
Estrategia & Negocios. "Leading top-of-mind rum brands in El Salvador as of July 2020." Chart. August 19, 2020. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1193994/top-of-mind-rum-brands-el-salvador/
Estrategia & Negocios. (2020). Leading top-of-mind rum brands in El Salvador as of July 2020. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1193994/top-of-mind-rum-brands-el-salvador/
Estrategia & Negocios. "Leading Top-of-mind Rum Brands in El Salvador as of July 2020." Statista, Statista Inc., 19 Aug 2020, https://www.statista.com/statistics/1193994/top-of-mind-rum-brands-el-salvador/
Estrategia & Negocios, Leading top-of-mind rum brands in El Salvador as of July 2020 Statista, https://www.statista.com/statistics/1193994/top-of-mind-rum-brands-el-salvador/ (last visited July 22, 2024)
Leading top-of-mind rum brands in El Salvador as of July 2020 [Graph], Estrategia & Negocios, August 19, 2020. [Online]. Available: https://www.statista.com/statistics/1193994/top-of-mind-rum-brands-el-salvador/