Baby boomers who use mobile savings apps in the United States 2020, by type

Share of baby boomers who use mobile savings apps when shopping in the United States as of June 2020, by type

CharacteristicShare of respondents
Grocery/drug/mass savings app 35%
Cash back/points app 12%
Coupon app 12%
In-store shopping rewards app 10%
Deal comparison app 6%
Shopping list app 5%
Created with Highcharts 7.2.2Share of respondents35%35%12%12%12%12%10%10%6%6%5%5%Grocery/drug/mass savings appCash back/points appCoupon appIn-store shopping rewards appDeal comparison appShopping list app
0%10%20%30%40%2.5%5%7.5%12.5%15%17.5%22.5%25%27.5%32.5%35%37.5%
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Source

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Release date

2020

Region

United States

Survey time period

June 2020

Number of respondents

1,000 respondents

Age group

18 years and older

Method of interview

Online panel

Supplementary notes

Figures refer to respondents who use such savings apps at least once a month or more often.
Baby boomer is defined by the source as being born between 1946 and 1964.

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Coupon market in the United States

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