As of June 2020, roughly a quarter of baby boomers in the United States often used different types of grocery apps when shopping. About one in ten of this generation's consumers had a habit of using coupon and in-store reward applications. Overall, boomers were not frequent users of savings apps compared to other generations that year.
Share of baby boomers who use mobile savings apps when shopping in the United States as of June 2020, by type
Figures refer to respondents who use such savings apps at least once a month or more often.
Baby boomer is defined by the source as being born between 1946 and 1964.
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Valassis. (July 30, 2020). Share of baby boomers who use mobile savings apps when shopping in the United States as of June 2020, by type [Graph]. In Statista. Retrieved December 24, 2024, from https://www.statista.com/statistics/1193983/baby-boomer-mobile-savings-app-use-us/
Valassis. "Share of baby boomers who use mobile savings apps when shopping in the United States as of June 2020, by type." Chart. July 30, 2020. Statista. Accessed December 24, 2024. https://www.statista.com/statistics/1193983/baby-boomer-mobile-savings-app-use-us/
Valassis. (2020). Share of baby boomers who use mobile savings apps when shopping in the United States as of June 2020, by type. Statista. Statista Inc.. Accessed: December 24, 2024. https://www.statista.com/statistics/1193983/baby-boomer-mobile-savings-app-use-us/
Valassis. "Share of Baby Boomers Who Use Mobile Savings Apps When Shopping in The United States as of June 2020, by Type." Statista, Statista Inc., 30 Jul 2020, https://www.statista.com/statistics/1193983/baby-boomer-mobile-savings-app-use-us/
Valassis, Share of baby boomers who use mobile savings apps when shopping in the United States as of June 2020, by type Statista, https://www.statista.com/statistics/1193983/baby-boomer-mobile-savings-app-use-us/ (last visited December 24, 2024)
Share of baby boomers who use mobile savings apps when shopping in the United States as of June 2020, by type [Graph], Valassis, July 30, 2020. [Online]. Available: https://www.statista.com/statistics/1193983/baby-boomer-mobile-savings-app-use-us/
