Consumers are interested in what happens next after they have purchased an item through an online shop. Thus, even though many receive e-mails about their orders from their carriers or the online business itself, many reccurent customers tend to have an account on a given website. Thus, the source has analyzed e-commerce businesses' communication after purchase and which information was available in customer's accounts. In France in 2020, 58 of the 100 businesses displayed shipping information in the customer account, whether it was only the tracking number or more details about status updates.
Presence of information about online orders in customer accounts of online businesses in France in 2020
The question was phrased by the source as follows: "Trouve-t-on des informations relatives à la livraison sur le compte client ?".
* The source adds the following information: "Test orders were carried out at 100 of the 145 largest e-merchants in France (source: e-commerce Nation). 45 stores could not be included in the analysis due to their product line, commercial business model or an impossibility of delivery due to Covid-19.
Some, whose practices strayed too far from logistics services standard, have also been excluded in order not to distort the results of the study (sellers of bulky spare auto parts, for example).
The sellers of dematerialized products, in the absence of a delivery process were also excluded. In the case of Marketplaces, we only took into account the products sent directly by the Marketplace itself for more consistency and excluded those which did not take charge of any delivery.
In order to make orders as comparable as possible, we ordered low-value products, which were delivered by a carrier. However, we made sure to reach the
minimum order value to get free shipping when it was possible.
We have also had all orders delivered to the address of our Paris office. As a result, the delivery was successful in almost every case from the first attempt."
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ParcelLab. (October 27, 2020). Presence of information about online orders in customer accounts of online businesses in France in 2020 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1193961/e-commerce-shipping-information-customer-account-france/
ParcelLab. "Presence of information about online orders in customer accounts of online businesses in France in 2020." Chart. October 27, 2020. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1193961/e-commerce-shipping-information-customer-account-france/
ParcelLab. (2020). Presence of information about online orders in customer accounts of online businesses in France in 2020. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1193961/e-commerce-shipping-information-customer-account-france/
ParcelLab. "Presence of Information about Online Orders in Customer Accounts of Online Businesses in France in 2020." Statista, Statista Inc., 27 Oct 2020, https://www.statista.com/statistics/1193961/e-commerce-shipping-information-customer-account-france/
ParcelLab, Presence of information about online orders in customer accounts of online businesses in France in 2020 Statista, https://www.statista.com/statistics/1193961/e-commerce-shipping-information-customer-account-france/ (last visited December 23, 2024)
Presence of information about online orders in customer accounts of online businesses in France in 2020 [Graph], ParcelLab, October 27, 2020. [Online]. Available: https://www.statista.com/statistics/1193961/e-commerce-shipping-information-customer-account-france/