As many customers receive e-mails from the e-commerce business from which they purchase products as well as from their delivery carriers, the source has analyzed how many e-mails French customers receive (on average) from the delivery carrier. Thus, in France in 2020, for 34 of 100 businesses, no messages were sent from the transport company to the customer. For 36 percent of the businesses, customers received more than three messages from the carrier including the confirmation order.
Number of e-mails sent by shipping companies after an online order (including the order confirmation) in France in 2020
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* The source adds the following information: "Test orders were carried out at 100 of the 145 largest e-merchants in France (source: e-commerce Nation). 45 stores could not be included in the analysis due to their product line, commercial business model or an impossibility of delivery due to Covid-19.
Some, whose practices strayed too far from logistics services standard, have also been excluded in order not to distort the results of the study (sellers of bulky spare auto parts, for example).
The sellers of dematerialized products, in the absence of a delivery process were also excluded. In the case of Marketplaces, we only took into account the products sent directly by the Marketplace itself for more consistency and excluded those which did not take charge of any delivery.
In order to make orders as comparable as possible, we ordered low-value products, which were delivered by a carrier. However, we made sure to reach the
minimum order value to get free shipping when it was possible.
We have also had all orders delivered to the address of our Paris office. As a result, the delivery was successful in almost every case from the first attempt."
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ParcelLab. (October 27, 2020). Number of e-mails sent by shipping companies after an online order (including the order confirmation) in France in 2020 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1193952/e-commerce-transport-companies-emails-after-purchase-france/
ParcelLab. "Number of e-mails sent by shipping companies after an online order (including the order confirmation) in France in 2020." Chart. October 27, 2020. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1193952/e-commerce-transport-companies-emails-after-purchase-france/
ParcelLab. (2020). Number of e-mails sent by shipping companies after an online order (including the order confirmation) in France in 2020. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1193952/e-commerce-transport-companies-emails-after-purchase-france/
ParcelLab. "Number of E-mails Sent by Shipping Companies after An Online Order (including The Order Confirmation) in France in 2020." Statista, Statista Inc., 27 Oct 2020, https://www.statista.com/statistics/1193952/e-commerce-transport-companies-emails-after-purchase-france/
ParcelLab, Number of e-mails sent by shipping companies after an online order (including the order confirmation) in France in 2020 Statista, https://www.statista.com/statistics/1193952/e-commerce-transport-companies-emails-after-purchase-france/ (last visited August 25, 2024)
Number of e-mails sent by shipping companies after an online order (including the order confirmation) in France in 2020 [Graph], ParcelLab, October 27, 2020. [Online]. Available: https://www.statista.com/statistics/1193952/e-commerce-transport-companies-emails-after-purchase-france/