After carrying out an online order, most of consumers wait for further instructions or information regardind their purchases. Thus, the source has analyzed the communication strategy of the most popular e-commerce businesses in France after purchase. In France in 2020, more than half of the businesses sent two or less emails after an order, which included the confirmation e-mail. Looking at the carrier company, three e-mails were sent (including the order confirmation), on average.
Number of messages sent by the online retailer after a purchase, including the confirmation e-mail in France in 2020
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* The source adds the following information: "Test orders were carried out at 100 of the 145 largest e-merchants in France (source: e-commerce Nation). 45 stores could not be included in the analysis due to their product line, commercial business model or an impossibility of delivery due to Covid-19.
Some, whose practices strayed too far from logistics services standard, have also been excluded in order not to distort the results of the study (sellers of bulky spare auto parts, for example).
The sellers of dematerialized products, in the absence of a delivery process were also excluded. In the case of Marketplaces, we only took into account the products sent directly by the Marketplace itself for more consistency and excluded those which did not take charge of any delivery.
In order to make orders as comparable as possible, we ordered low-value products, which were delivered by a carrier. However, we made sure to reach the
minimum order value to get free shipping when it was possible.
We have also had all orders delivered to the address of our Paris office. As a result, the delivery was successful in almost every case from the first attempt."
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ParcelLab. (October 27, 2020). Number of messages sent by the online retailer after a purchase, including the confirmation e-mail in France in 2020 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1193944/e-commerce-emails-after-purchase-france/
ParcelLab. "Number of messages sent by the online retailer after a purchase, including the confirmation e-mail in France in 2020." Chart. October 27, 2020. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1193944/e-commerce-emails-after-purchase-france/
ParcelLab. (2020). Number of messages sent by the online retailer after a purchase, including the confirmation e-mail in France in 2020. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1193944/e-commerce-emails-after-purchase-france/
ParcelLab. "Number of Messages Sent by The Online Retailer after a Purchase, including The Confirmation E-mail in France in 2020." Statista, Statista Inc., 27 Oct 2020, https://www.statista.com/statistics/1193944/e-commerce-emails-after-purchase-france/
ParcelLab, Number of messages sent by the online retailer after a purchase, including the confirmation e-mail in France in 2020 Statista, https://www.statista.com/statistics/1193944/e-commerce-emails-after-purchase-france/ (last visited August 25, 2024)
Number of messages sent by the online retailer after a purchase, including the confirmation e-mail in France in 2020 [Graph], ParcelLab, October 27, 2020. [Online]. Available: https://www.statista.com/statistics/1193944/e-commerce-emails-after-purchase-france/