Brand awareness of life insurers in Japan 2020

Published by Statista Research Department, Apr 22, 2022
According to a survey conducted in December 2020, Aflac was the most recognized life insurance company in Japan, with 75.8 percent of the respondents knowing Aflac. Aflac Inc. is an American insurance company that was founded in 1955. The Japan Post Insurance ranked second, with 71.4 percent of the respondents being aware of the company.

Most recognized life insurance companies in Japan as of December 2020

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Release date

January 2021

Region

Japan

Survey time period

December 1 to 5, 2020

Number of respondents

10,252 respondents

Age group

10-79 years

Special properties

multiple answers possible

Method of interview

Online survey

Supplementary notes

Original survey question: "Please select all of the following life insurance companies that you know."

*Prefectural mutual aid cooperatives.
**National Mutual Insurance Federation of Agricultural Cooperatives.
***National Federation of Workers and Consumers Kyosai Cooperatives.

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Statistics on " Life insurance industry in Japan "

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Other statistics that may interest you Life insurance industry in Japan

Overview

5

Companies and agencies

6

Key players

6

Premium income and benefits paid

7

Individual life insurance

6

Cooperatives

4

Small amount and short-term insurers

4

Customer demographics

6

Further related statistics

8

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Topics

Life insurance industry in JapanDemographics of JapanHealth care in JapanCoronavirus (COVID-19) in JapanState of health in Japan
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