Share of French consumers ready to spend more on Made in France products 2011-2021
Although the high price constitutes the main obstacle to the purchase of "Made in France" products, people in France seem to be increasingly turning to this type of product. Indeed, when asked in June 2020 if they would be willing to pay more to purchase these products made in France, approximatively three quarters of them (74 percent) responded positively, compared to 72 percent in 2011. However, this proportion dropped significantly the following year, possibly due to the financial difficulties encountered by the French because of the COVID 19 crisis.
