Importance of French origin for plant buyers since the COVID crisis in France 2020
The French origin of products is an element of influence for many French consumers: in 2018, seven out of ten people among the French population reported having a regional/local preference regarding the production location of the products they bought. And, it appears to be the same among plant buyers. When they were asked, in 2020, if they valued the French origin of the plants, trees and flowers they purchased, more than 70 percent of them said this was important to them. Moreover, 76 percent of them indicated that this aspect has become even more important with the coronavirus crisis.
