As of November 2020, among advertising e-mails in selected categories in Colombia, industry and manufacturing were those with the highest open rate and click-through rate (CTR), with an average of 24.51 percent and 5.27 percent, respectively. In addition, the second place regarding both open and click-through rate was held by advertising e-mails from the public sector.
Average open rate and click-through rate of selected advertising e-mail categories in Colombia in 2020
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Average open rate and click-through rate of selected advertising e-mail categories in Colombia in 2020
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* The source does not specify the date of the survey. The date given is the one of release.
The source defines the click-through rate (CTR) as the number of clicks that a call to action (CTA) obtains with respect to its number of impressions, and the open rate as the percentage of users who have opened an email.
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BlackSip. (November 12, 2020). Average open rate and click-through rate of selected advertising e-mail categories in Colombia in 2020 [Graph]. In Statista. Retrieved April 25, 2025, from https://www.statista.com/statistics/1193402/colombia-open-rate-click-through-rate-advertising-e-mails-categories/
BlackSip. "Average open rate and click-through rate of selected advertising e-mail categories in Colombia in 2020." Chart. November 12, 2020. Statista. Accessed April 25, 2025. https://www.statista.com/statistics/1193402/colombia-open-rate-click-through-rate-advertising-e-mails-categories/
BlackSip. (2020). Average open rate and click-through rate of selected advertising e-mail categories in Colombia in 2020. Statista. Statista Inc.. Accessed: April 25, 2025. https://www.statista.com/statistics/1193402/colombia-open-rate-click-through-rate-advertising-e-mails-categories/
BlackSip. "Average Open Rate and Click-through Rate of Selected Advertising E-mail Categories in Colombia in 2020." Statista, Statista Inc., 12 Nov 2020, https://www.statista.com/statistics/1193402/colombia-open-rate-click-through-rate-advertising-e-mails-categories/
BlackSip, Average open rate and click-through rate of selected advertising e-mail categories in Colombia in 2020 Statista, https://www.statista.com/statistics/1193402/colombia-open-rate-click-through-rate-advertising-e-mails-categories/ (last visited April 25, 2025)
Average open rate and click-through rate of selected advertising e-mail categories in Colombia in 2020 [Graph], BlackSip, November 12, 2020. [Online]. Available: https://www.statista.com/statistics/1193402/colombia-open-rate-click-through-rate-advertising-e-mails-categories/
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