Christmas shopping channels in Italy 2020, by consumers' age

Published by
D. Petruzzi,
Feb 2, 2022
Italian people between 18 and 34 years were the most eager to buy Christmas gifts online, a survey from 2020 revealed. While 32 percent of them would prefer the e-commerce channel, only 16 percent of respondents aged over 55 years reported the same intention. 29 percent of respondents between 45 and 54 would shop exclusively in store, the highest value compared to other age groups.

Where are you going to purchase Christmas presents this year?

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Release date

December 2020

Region

Italy

Survey time period

December 1-2, 2020

Number of respondents

1,021 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

The survey question was phrased by the source as follows: "Dove pensi di acquistare i regali di Natale quest'anno?"

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