Christmas shopping intentions in Italy 2020, by channel

Published by
Dominique Petruzzi,
Feb 2, 2022
According to a survey from December 2020, 21 percent of Italian consumers would purchase Christmas gifts exclusively online, while another 40 percent would buy them both online and in store. 17 percent of them stated they were not planning to buy Christmas presents at all.

Where are you going to purchase Christmas presents this year?

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Release date

December 2020

Region

Italy

Survey time period

December 1-2, 2020

Number of respondents

1,021 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

The survey question was phrased by the source as follows: "Dove pensi di acquistare i regali di Natale quest'anno?"

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