The COVID-19 pandemic profoundly affected everyday lives of people all over the world. As Christmas 2020 was approaching, Italians tried to figure out how to spend this special holiday in such unusual circumstances. Curfews and regional lockdowns imposed by the national government severely limited the citizens' mobility, and so Italians seemed to adjust their Christmas shopping behavior to this new situation. In fact, only about a quarter of respondents to this survey reported having planned to buy gifts exclusively or mostly in physical shops. Another 35 percent would shop both online and offline, while an additionally 35 percent declared to be planning to buy presents exclusively or mostly online.
Where are you going to buy Christmas presents this year?
Individuals who are planning to buy Christmas gifts
Method of interview
Computer-assisted web interviews (CAWI)
Supplementary notes
This question was phrased by the source as follows: "Con che modalità acquisterai o hai acquistato i regali di Natale quest'anno? Seleziona una sola risposta."
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YouGov Italy. (December 10, 2020). Where are you going to buy Christmas presents this year? [Graph]. In Statista. Retrieved November 04, 2024, from https://www.statista.com/statistics/1193067/christmas-shopping-behavior-in-italy/
YouGov Italy. "Where are you going to buy Christmas presents this year?." Chart. December 10, 2020. Statista. Accessed November 04, 2024. https://www.statista.com/statistics/1193067/christmas-shopping-behavior-in-italy/
YouGov Italy. (2020). Where are you going to buy Christmas presents this year?. Statista. Statista Inc.. Accessed: November 04, 2024. https://www.statista.com/statistics/1193067/christmas-shopping-behavior-in-italy/
YouGov Italy. "Where Are You Going to Buy Christmas Presents This Year?." Statista, Statista Inc., 10 Dec 2020, https://www.statista.com/statistics/1193067/christmas-shopping-behavior-in-italy/
YouGov Italy, Where are you going to buy Christmas presents this year? Statista, https://www.statista.com/statistics/1193067/christmas-shopping-behavior-in-italy/ (last visited November 04, 2024)
Where are you going to buy Christmas presents this year? [Graph], YouGov Italy, December 10, 2020. [Online]. Available: https://www.statista.com/statistics/1193067/christmas-shopping-behavior-in-italy/
