Retail industry ad spend in the U.S. 2022-2023

Published by
Julia Faria,
Mar 19, 2024
Retail advertisers in the United States spent around 1.1 billion U.S. dollars in advertising as of January 2023. According to the source's estimates, ad spend in the retail industry decreased by roughly 40 percent compared to the previous month. In December 2022, advertising expenditures in the category reached 1.9 billion dollars, boosted by the holiday season.

Retail industry advertising spending in the United States from October 2022 to January 2023 (in billion U.S. dollars)

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

February 2023

Region

United States

Survey time period

October 2022 to January 2023

Special properties

estimates

Supplementary notes

Figures for prior to January 2023 were previously published by the source.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Retail industry advertising in the U.S. "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Retail industry advertising in the U.S.

Overview - Retail sector

4

Retail advertising benchmarks

6

Retail marketing and advertising

6

Market leaders

5

Spotlight: Digital retail media

6

Spotlight: Brand loyalty

4

Further related statistics

14

Further Content: You might find this interesting as well

Statistics

Topics

Retail industry advertising in the United StatesAdvertising in the United StatesCPG industry advertising in the U.S.Digital retail media advertising in the United StatesDigital retail media advertising worldwide
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.