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Online platforms to do Christmas shopping in Peru 2020
face-to-face purchases in Peru dropped by 44 percent due to WhatsApp being increasingly used as an e-commerce tool.
According to a 2020 survey carried out in Peru, of those respondents who planned to do their Christmas shopping online, more than half said they intended to do so via Facebook. Meanwhile, 35 percent of those surveyed said they had planned to shop on WhatsApp. In that same year,