The number of people who shopped Thanksgiving weekend in the United States had dramatically decreased in 2020 due to the impact of the pandemic and lockdown restrictions. In 2022, a total of 166.3 million people in the United States is forecast to shop during Thanksgiving weekend. This represented an increase of eight million of shoppers compared to the year before. And in 2024, over 183 million potential shoppers were expected over the Thanksgiving weekend, with the majority of shoppers expected on Black Friday.
Estimated number of people who shopped on Thanksgiving weekend in the United States from 2019 to 2024
(in millions)
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National Retail Federation. (November 14, 2024). Estimated number of people who shopped on Thanksgiving weekend in the United States from 2019 to 2024 (in millions) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1192909/amount-of-people-who-shopped-black-friday-weekend-in-the-us/
National Retail Federation. "Estimated number of people who shopped on Thanksgiving weekend in the United States from 2019 to 2024 (in millions)." Chart. November 14, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1192909/amount-of-people-who-shopped-black-friday-weekend-in-the-us/
National Retail Federation. (2024). Estimated number of people who shopped on Thanksgiving weekend in the United States from 2019 to 2024 (in millions). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1192909/amount-of-people-who-shopped-black-friday-weekend-in-the-us/
National Retail Federation. "Estimated Number of People Who Shopped on Thanksgiving Weekend in The United States from 2019 to 2024 (in Millions)." Statista, Statista Inc., 14 Nov 2024, https://www.statista.com/statistics/1192909/amount-of-people-who-shopped-black-friday-weekend-in-the-us/
National Retail Federation, Estimated number of people who shopped on Thanksgiving weekend in the United States from 2019 to 2024 (in millions) Statista, https://www.statista.com/statistics/1192909/amount-of-people-who-shopped-black-friday-weekend-in-the-us/ (last visited December 22, 2024)
Estimated number of people who shopped on Thanksgiving weekend in the United States from 2019 to 2024 (in millions) [Graph], National Retail Federation, November 14, 2024. [Online]. Available: https://www.statista.com/statistics/1192909/amount-of-people-who-shopped-black-friday-weekend-in-the-us/
