Share of the toy market in the U.S. 2019, by category

Published by
D. Tighe,
Oct 5, 2022
Outdoor and sports toys were the top-selling category within the toy market in the United States in 2019, with a market share of over 19 percent. Dolls ranked in second place, with a market share of 15.4 percent.

Leading toy categories in the United States in 2019, by market share

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Release date

June 2020

Region

United States

Survey time period

2019

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