In a survey conducted in 2020 in India, regarding the consumer perception around defining a local brand, 78 percent of the respondents stated their perception of local brand was a brand manufactured in India. About 50 percent of the respondents perceived a brand to be local, when it created job opportunities for Indians.
Leading perceptions among consumers of the definition of a local brand in India in 2020
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Nielsen. (July 17, 2020). Leading perceptions among consumers of the definition of a local brand in India in 2020 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1192795/india-consumer-perceptions-around-defining-a-local-brand/
Nielsen. "Leading perceptions among consumers of the definition of a local brand in India in 2020." Chart. July 17, 2020. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1192795/india-consumer-perceptions-around-defining-a-local-brand/
Nielsen. (2020). Leading perceptions among consumers of the definition of a local brand in India in 2020. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1192795/india-consumer-perceptions-around-defining-a-local-brand/
Nielsen. "Leading Perceptions among Consumers of The Definition of a Local Brand in India in 2020." Statista, Statista Inc., 17 Jul 2020, https://www.statista.com/statistics/1192795/india-consumer-perceptions-around-defining-a-local-brand/
Nielsen, Leading perceptions among consumers of the definition of a local brand in India in 2020 Statista, https://www.statista.com/statistics/1192795/india-consumer-perceptions-around-defining-a-local-brand/ (last visited July 22, 2024)
Leading perceptions among consumers of the definition of a local brand in India in 2020 [Graph], Nielsen, July 17, 2020. [Online]. Available: https://www.statista.com/statistics/1192795/india-consumer-perceptions-around-defining-a-local-brand/