Three out of four surveyed business-to-business (B2B) technology buyers claim they engage in extra product research due to concerns about data security. Furthermore, the survey also demonstrated some contrasting purchasing decisions as 26 percent of the respondents said their concerns about data security led to the consideration of fewer products, whereas 17 percent said it led to the consideration of more products.
How data security concerns influence business-to-business (B2B) tech buying decisions
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TrustRadius. (November 10, 2020). How data security concerns influence business-to-business (B2B) tech buying decisions [Graph]. In Statista. Retrieved July 23, 2024, from https://www.statista.com/statistics/1192710/data-security-influence-on-b2b-tech-buying-decision/
TrustRadius. "How data security concerns influence business-to-business (B2B) tech buying decisions." Chart. November 10, 2020. Statista. Accessed July 23, 2024. https://www.statista.com/statistics/1192710/data-security-influence-on-b2b-tech-buying-decision/
TrustRadius. (2020). How data security concerns influence business-to-business (B2B) tech buying decisions. Statista. Statista Inc.. Accessed: July 23, 2024. https://www.statista.com/statistics/1192710/data-security-influence-on-b2b-tech-buying-decision/
TrustRadius. "How Data Security Concerns Influence Business-to-business (B2b) Tech Buying Decisions." Statista, Statista Inc., 10 Nov 2020, https://www.statista.com/statistics/1192710/data-security-influence-on-b2b-tech-buying-decision/
TrustRadius, How data security concerns influence business-to-business (B2B) tech buying decisions Statista, https://www.statista.com/statistics/1192710/data-security-influence-on-b2b-tech-buying-decision/ (last visited July 23, 2024)
How data security concerns influence business-to-business (B2B) tech buying decisions [Graph], TrustRadius, November 10, 2020. [Online]. Available: https://www.statista.com/statistics/1192710/data-security-influence-on-b2b-tech-buying-decision/