Data security is important for tech buyers. Two out of three surveyed business-to-business (B2B) technology buyers take data security into consideration when making a purchasing decision.
Percentage of business-to-business (B2B) technology buyers that consider data security when deciding to make a purchase worldwide in 2020
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
TrustRadius. (November 10, 2020). Percentage of business-to-business (B2B) technology buyers that consider data security when deciding to make a purchase worldwide in 2020 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1192705/b2b-tech-vendors-most-effective-marketing-tactics/
TrustRadius. "Percentage of business-to-business (B2B) technology buyers that consider data security when deciding to make a purchase worldwide in 2020." Chart. November 10, 2020. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1192705/b2b-tech-vendors-most-effective-marketing-tactics/
TrustRadius. (2020). Percentage of business-to-business (B2B) technology buyers that consider data security when deciding to make a purchase worldwide in 2020. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1192705/b2b-tech-vendors-most-effective-marketing-tactics/
TrustRadius. "Percentage of Business-to-business (B2b) Technology Buyers That Consider Data Security When Deciding to Make a Purchase Worldwide in 2020." Statista, Statista Inc., 10 Nov 2020, https://www.statista.com/statistics/1192705/b2b-tech-vendors-most-effective-marketing-tactics/
TrustRadius, Percentage of business-to-business (B2B) technology buyers that consider data security when deciding to make a purchase worldwide in 2020 Statista, https://www.statista.com/statistics/1192705/b2b-tech-vendors-most-effective-marketing-tactics/ (last visited November 22, 2024)
Percentage of business-to-business (B2B) technology buyers that consider data security when deciding to make a purchase worldwide in 2020 [Graph], TrustRadius, November 10, 2020. [Online]. Available: https://www.statista.com/statistics/1192705/b2b-tech-vendors-most-effective-marketing-tactics/
