The majority of business-to-business (B2B) technology vendors offers free versions or free trials of their products and services and 34 percent offer do-it-yourself (DIY) demos and online purchases as self-service options. However, 33 percent of the B2B tech vendors say they do not offer any self-service options.
Self-service options offered by business-to-business (B2B) technology vendors worldwide 2020
Characteristic
Share of espondents
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