Business-to-business (B2B) tech buyers and vendors have very different perception as to how effective chatbots are in capturing buyers' attention. More than half of surveyed B2B tech vendors believe chatbots are very or fairly effective as a marketing tactic. However, only 10 percent of surveyed B2B tech buyers say they are very or fairly likely to respond to a chatbot. An overwhelming 69 percent of buyer respondents claim it is not likely at all that they would respond to a chatbot.
How effective are chatbots (according to business-to-business (B2B) technology buyers and vendors)?
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
TrustRadius. (November 10, 2020). How effective are chatbots (according to business-to-business (B2B) technology buyers and vendors)? [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1192673/effectiveness-of-chatbots-in-b2b-tech-sales/
TrustRadius. "How effective are chatbots (according to business-to-business (B2B) technology buyers and vendors)?." Chart. November 10, 2020. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1192673/effectiveness-of-chatbots-in-b2b-tech-sales/
TrustRadius. (2020). How effective are chatbots (according to business-to-business (B2B) technology buyers and vendors)?. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1192673/effectiveness-of-chatbots-in-b2b-tech-sales/
TrustRadius. "How Effective Are Chatbots (According to Business-to-business (B2b) Technology Buyers and Vendors)?." Statista, Statista Inc., 10 Nov 2020, https://www.statista.com/statistics/1192673/effectiveness-of-chatbots-in-b2b-tech-sales/
TrustRadius, How effective are chatbots (according to business-to-business (B2B) technology buyers and vendors)? Statista, https://www.statista.com/statistics/1192673/effectiveness-of-chatbots-in-b2b-tech-sales/ (last visited November 21, 2024)
How effective are chatbots (according to business-to-business (B2B) technology buyers and vendors)? [Graph], TrustRadius, November 10, 2020. [Online]. Available: https://www.statista.com/statistics/1192673/effectiveness-of-chatbots-in-b2b-tech-sales/
