First-time online shoppers since COVID-19 2020, by country

Published by
Koen van Gelder,
Jul 11, 2023
Since the initial declaration of the coronavirus pandemic in 2020, about five percent of consumers in both Canada and France had bought items online for the very first time. Only about two percent of German and Japanese adults had never made online purchases before. Globally, the vast majority of people was already acquainted with buying online prior to COVID-19.

Share of consumers that shopped online for the first time since the coronavirus pandemic was declared in 2020, by country

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Source

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Release date

December 2020

Region

Worldwide

Survey time period

September 9 to 28, 2020

Number of respondents

10,055 (spread across 11 countries)

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

* The source adds the following information about New Zealand: "Due to a smaller sample size, this percentage is only significantly higher than Japan."

The period 'since the coronavirus pandemic was declared' refers to mid-March to mid-September 2020.
How the original survey question was phrased, was not provided by the source.

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