The eSports market has experienced a worldwide boom in recent years and the picture in Europe is no different, with eSports fans emerging across the continent. One of the ways that fans show their support for eSports and their favorite teams is by purchasing merchandise or content. During a June 2020 survey in the Italy, it was found that 37 percent of eSports fans who purchased digital merchandise stated that product quality and design was the main reason for their purchase.
Most common reasons for purchasing eSports products among eSports fans in Italy as of June 2020, by product
Characteristic
eSports physical merchandise
eSports digital merchandise
Premium content passes
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Newzoo. (September 15, 2020). Most common reasons for purchasing eSports products among eSports fans in Italy as of June 2020, by product [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1192363/esports-product-purchases-uk/
Newzoo. "Most common reasons for purchasing eSports products among eSports fans in Italy as of June 2020, by product." Chart. September 15, 2020. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1192363/esports-product-purchases-uk/
Newzoo. (2020). Most common reasons for purchasing eSports products among eSports fans in Italy as of June 2020, by product. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1192363/esports-product-purchases-uk/
Newzoo. "Most Common Reasons for Purchasing Esports Products among Esports Fans in Italy as of June 2020, by Product." Statista, Statista Inc., 15 Sep 2020, https://www.statista.com/statistics/1192363/esports-product-purchases-uk/
Newzoo, Most common reasons for purchasing eSports products among eSports fans in Italy as of June 2020, by product Statista, https://www.statista.com/statistics/1192363/esports-product-purchases-uk/ (last visited July 22, 2024)
Most common reasons for purchasing eSports products among eSports fans in Italy as of June 2020, by product [Graph], Newzoo, September 15, 2020. [Online]. Available: https://www.statista.com/statistics/1192363/esports-product-purchases-uk/