As of October 2020, unemployed students and temporarily unemployed workers have displayed the highest bank loyalty rate in Russia. Overall, the bank loyalty rate in the country has been gradually decreasing over the past years.
Loyalty rate (Net Promoter Score) of banks as of October 2020, by type of employment*
(in points)
* The level of loyalty is assessed on the basis of the NPS index (Net Promoter Score), which is calculated by conditionally assigning customers to one of three groups - “promoters”, or supporters, “neutrals” and “critics”, depending on whether they are ready to recommend the bank to their friends and acquaintances. The NPS index is calculated for the main bank - it is determined by the respondents themselves if they are clients of several banks at once.
** An all-Russian representative survey (f2f) among residents of all types of settlements in all constituent entities of the Russian Federation. The statistical error does not exceed 0.38%.
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NAFI Research Centre. (November 26, 2020). Loyalty rate (Net Promoter Score) of banks as of October 2020, by type of employment* (in points) [Graph]. In Statista. Retrieved November 18, 2024, from https://www.statista.com/statistics/1192302/bank-loyalty-rate-by-employment-status-in-russia/
NAFI Research Centre. "Loyalty rate (Net Promoter Score) of banks as of October 2020, by type of employment* (in points)." Chart. November 26, 2020. Statista. Accessed November 18, 2024. https://www.statista.com/statistics/1192302/bank-loyalty-rate-by-employment-status-in-russia/
NAFI Research Centre. (2020). Loyalty rate (Net Promoter Score) of banks as of October 2020, by type of employment* (in points). Statista. Statista Inc.. Accessed: November 18, 2024. https://www.statista.com/statistics/1192302/bank-loyalty-rate-by-employment-status-in-russia/
NAFI Research Centre. "Loyalty Rate (Net Promoter Score) of Banks as of October 2020, by Type of Employment* (in Points)." Statista, Statista Inc., 26 Nov 2020, https://www.statista.com/statistics/1192302/bank-loyalty-rate-by-employment-status-in-russia/
NAFI Research Centre, Loyalty rate (Net Promoter Score) of banks as of October 2020, by type of employment* (in points) Statista, https://www.statista.com/statistics/1192302/bank-loyalty-rate-by-employment-status-in-russia/ (last visited November 18, 2024)
Loyalty rate (Net Promoter Score) of banks as of October 2020, by type of employment* (in points) [Graph], NAFI Research Centre, November 26, 2020. [Online]. Available: https://www.statista.com/statistics/1192302/bank-loyalty-rate-by-employment-status-in-russia/
