During a survey conducted in February 2020 among U.S. connected TV viewers, it was found that 17 percent of respondents were considering making a purchase driven by advertising they recently viewed. A further 12 percent of survey participants said they actually purchased something as a result of seeing an ad on the device.
Advertising exposure and consumption among connected television viewers in the United States as of February 2020
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SpotX. (July 15, 2020). Advertising exposure and consumption among connected television viewers in the United States as of February 2020 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1192231/connected-tv-viewers-advertising-consumption/
SpotX. "Advertising exposure and consumption among connected television viewers in the United States as of February 2020." Chart. July 15, 2020. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1192231/connected-tv-viewers-advertising-consumption/
SpotX. (2020). Advertising exposure and consumption among connected television viewers in the United States as of February 2020. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1192231/connected-tv-viewers-advertising-consumption/
SpotX. "Advertising Exposure and Consumption among Connected Television Viewers in The United States as of February 2020." Statista, Statista Inc., 15 Jul 2020, https://www.statista.com/statistics/1192231/connected-tv-viewers-advertising-consumption/
SpotX, Advertising exposure and consumption among connected television viewers in the United States as of February 2020 Statista, https://www.statista.com/statistics/1192231/connected-tv-viewers-advertising-consumption/ (last visited December 30, 2024)
Advertising exposure and consumption among connected television viewers in the United States as of February 2020 [Graph], SpotX, July 15, 2020. [Online]. Available: https://www.statista.com/statistics/1192231/connected-tv-viewers-advertising-consumption/
