According to a survey conducted in February 2020, 70 percent of connected television viewers in the United States were white. Just ten percent of connected TV users were African American/Black, and three percent were Asian.
Distribution of connected television viewers in the United States as of February 2020, by ethnicity
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
SpotX. (July 15, 2020). Distribution of connected television viewers in the United States as of February 2020, by ethnicity [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1192198/connected-tv-viewers-by-ethnicity-us/
SpotX. "Distribution of connected television viewers in the United States as of February 2020, by ethnicity." Chart. July 15, 2020. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1192198/connected-tv-viewers-by-ethnicity-us/
SpotX. (2020). Distribution of connected television viewers in the United States as of February 2020, by ethnicity. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1192198/connected-tv-viewers-by-ethnicity-us/
SpotX. "Distribution of Connected Television Viewers in The United States as of February 2020, by Ethnicity." Statista, Statista Inc., 15 Jul 2020, https://www.statista.com/statistics/1192198/connected-tv-viewers-by-ethnicity-us/
SpotX, Distribution of connected television viewers in the United States as of February 2020, by ethnicity Statista, https://www.statista.com/statistics/1192198/connected-tv-viewers-by-ethnicity-us/ (last visited July 22, 2024)
Distribution of connected television viewers in the United States as of February 2020, by ethnicity [Graph], SpotX, July 15, 2020. [Online]. Available: https://www.statista.com/statistics/1192198/connected-tv-viewers-by-ethnicity-us/