Connected TV viewer share in the U.S. 2020, by ethnicity

Published by
Julia Stoll,
Nov 28, 2021
According to a survey conducted in February 2020, 70 percent of connected television viewers in the United States were white. Just ten percent of connected TV users were African American/Black, and three percent were Asian.

Distribution of connected television viewers in the United States as of February 2020, by ethnicity

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Release date

July 2020

Region

United States

Survey time period

February 2020

Number of respondents

1,500 respondents

Age group

18 years and older

Supplementary notes

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